Our ambassadors

Products of Change is a global educational hub aimed at driving sustainable change across consumer product markets and beyond. 

Products of Change brings together a strong community of brand owners, retailers, content creators, innovators, manufacturing partners and marketing experts who by learning and connecting through the platform can drive sustainable change within their respective businesses while maintaining a commercial footing. As a membership organisation, Products of Change is designed to support, encourage and perpetuate companies and brands in meeting their sustainability goals through educating to inform change and peer-to-peer networking.

Paul De'ATH Ambassador for Education

Paul De’ATH
Ambassador for Education

Product Design course leader at Central Saint Martins, University of the Arts London. 

Paul has been proactive in evolving the role of design in business. With 12 years consulting and 11 years leading design teams for Samsung and Telefonica, he now has the responsibility as a design educator at Central St Martins University of London, guiding the next generation of creative minds to address the UN SDGs.

Andrea Green – Ambassador for the United States

Andrea Green
Ambassador for the United States

Managing Director Globally Green

Andrea Green has transitioned into sustainable business development and global business consulting after 30 years focusing her professional career on bringing compelling products to consumers, both domestically and internationally.

Andrea’s quest is to make the business case for how her own country’s licensors, consumer goods manufacturers and retailers can transform their companies and brands with a sustainable bottom line focus. 

Kate French – Ambassador for Fashion

Kate French
Ambassador for Fashion

Senior Retail Manager UK – Hasbro

With over 6 years experience in fashion buying, and more recently Sr category manager of fashion and retail at Hasbro Europe.  Kate is a font of knowledge with all things sustainable in both fashion and retail.  

With a leading role in Hasbro’s sustainability team Kate is a great asset to the Products of Change leadership team.

Peter Rooke
Ambassador for Plastics and Packaging 

Managing Director Arts + Science/Chief Marketing Officer Breakdown Plastic

As a client at BAT and Gillette, a consultant at Clarke Hooper, owner at The Pea Green Boat and The Yellow Submarine, Peter Rooke has led the growth of hundreds of brands. 

Art + Science International was founded in 2004 to help share Peter’s experience with other like-minded entrepreneurs. As part of his role at Art + Science he is now the Chief Marketing Officer for the pioneering technology group Breakdown Plastic and wants to change the world’s perception and use of plastic products.  

Trudi Bishop– Ambassador for Toys

Trudi Bishop
Ambassador for Toys

Managing Director Bee Licensing

Trudi is head of pollination at Bee Licensing, a licensing agent focusing on CSR sustainable practices and guiding companies through the dynamic world of licensing.  

Trudi is a regular contributor to Toy News and Total Licensing publications and has been on the Products of Change journey from the very beginning.  

Pete Johnson – Ambassador for Publishing

Pete Johnson
Ambassador for Publishing

Managing Director Creature Media

A real inspiration, Pete has 14 years experience in marketing and communications in the children’s and family sectors. Now managing director of Creature Media leading the growth and management of the National Geographic Kids magazine for the UK, Australia, New Zealand and South Africa. Specialising in communicating challenging topics such as sustainability and the environment to families for brands.  

June Kirkwood – Ambassador for Carbon Footprint

June Kirkwood
Ambassador for Carbon Footprint

Managing Director Nutmeg Licensing

June is sustainably educated through the Cambridge Institute of Sustainable Learning and through her consultancy Nutmeg Licensing is responsible for planning and implementing strategies for The Eden Project.  June has a wealth of experience working at the BBC, ITV and Hit Entertainment.

June was an early adaptor of the group and has been pivotal in building our strategies in growing our educational messages.

Simon Gresswell - Ambassador for Sport

Simon Gresswell
Ambassador for Sport

Managing Director SGLP

Simon is an independent Licensing & Commercial Consultant specializing in Sport, Lifestyle Brands and Charity. He was most recently COO, EMEA, India & Aus/NZ of Sanrio and prior to that Vice President, EMEA & International of the Worldwide Licensing division of IMG (now Endeavour) for 11 years.  

Simon has more than 25 years’ experience in the Licensing, Merchandising & Retail business and is the most qualified person in the industry to drive sustainability within the sports arena.  

Leonora Aixas
Ambassador for Spain

Leonora Aixas is a textile designer, marketeer and consumer products executive with over 20 years of experience working for companies such as Saban, Chupa Chups and Mattel.

Leonora is currently consulting for companies in the fields of Partnerships, Brand Acquisitions, Brand Extension, Sustainable Business and Business Development, she is also the founder of sustainable fashion brand www.bohopoh.com

Optimistic, Creative and passioned about sustainability she likes to share and dedicate her entrepreneur spirit guiding companies to monetize new opportunities and create value. 

James George

Ambassador for Circular Principles

Network Development Lead
Ellen MacArthur Foundation

James is the Network Development Lead at the Ellen MacArthur Foundation.

The Ellen MacArthur Foundation is a founding member and knowledge partner of the Platform for Accelerating the Circular Economy (PACE), which is a public-private collaboration platform and project accelerator launched out of the World Economic Forum focusing on the circular economy, Charity Commission, and we are extremely proud to have James leading this conversation within the community. 

Michelle Pearce

Ambassador for Gaming & Content

Director BrandFocus Consulting

Michele set up her independent licensing consultant  in 2015 with key client Capcom Europe (CEE Ltd), a leading global video games company of ground-breaking games: Street Fighter, Resident Evil, Megaman and Monster Hunter.

With Michele’s expertise within the video gaming and content arena we are looking forward to building our strategies in making this area of the market more sustainable.